Clear thinking drives clear communication.
When the stakes are high, the right communication strategy can protect reputations, align leadership and move organisations forward.
Trusted advice and calm support for when clarity matters most.
Kerry Knight
A strategic communications advisor trusted by founders, boards and leadership teams to guide messaging and reputation strategies through periods of change, risk and scrutiny.
Clarity First
Helping leadership teams distil complex challenges into clear, strategic communications. Making sure every message aligns with business goals and audience needs.
Calm under Pressure
High-pressure moments demand clear thinking. Providing calm, considered support, helping leaders navigate change and challenge with confidence and composure.
Trusted Collaboration
Working as an extension of your leadership team, offering strategic advice and calm support through every stage: from proactive planning to critical response.
Brand Reputation Management
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Leadership & Board Communications
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Strategic Messaging Development
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Risk and Issues Management
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Crisis Communications
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Internal Alignment Strategies
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Initial Discovery
Understand the landscape for your brand/business alignment, anticipate risk and protect reputation.
Strategic Planning
Receive actionable guidance that aligns brand trust with your business goals.
Ongoing Advice
Safeguard your business' reputation with trusted communications counsel.
Discreet portfolio of strategic communications support
Navigating misinformation during a brand’s closure
Strategic silence and internal preparation helped contain misinformation during a brand closure, protecting reputation and preventing a false narrative from...
Reframing business model to maximise future growth opportunities
Successfully pivoting from a one-time B2C service to a scalable B2B model, creating long-term client relationships and recurring revenue....
Executive Reputation Management: Securing the Right to be Forgotten
Protecting executive reputation through proactive digital risk assessment, content removal, and strengthened online security to protect privacy and professional standing....
Media pitches for brand facing industrial espionage crisis
Strategic media pitches for a multinational brand addressing industrial espionage allegation and reinforcing ethical leadership while navigating legal sensitivities....
Crisis Training continuity during a global pandemic
A leadership team successfully transitioned crisis communications training online during the Coronavirus pandemic, maintaining engagement, CPD continuity, and organisational resilience....
Cybersecurity Crisis Simulation with Cultural Risk Sensitivity
Tailored simulations strengthen leadership, crisis communications and reputational risk management especially during cybersecurity breaches amplified by cultural sensitivities....
Positioning statement in response to the Black Lives Matter movement
Strategic communications support for an education establishment responding to the Black Lives Matter movement. Research-led messaging, clear commitments, and reputation-building...
Testing the Limits of an Experienced Crisis Management Team
A multi-layered crisis scenario challenges an elite team with a malicious rumour, cyber breach, and protests — sharpening strategic response...
Contamination Crisis Simulation for Multinational Manufacturer
High-impact crisis simulation for a multinational manufacturer in India, focused on contamination, CSR risk, media scrutiny, and reputation management....
Crisis Training to prepare newly formed CMT
Realistic crisis training equipped a new crisis management team to handle reputational risks, sharpen decision-making, and strengthen brand protection....
approach
"Helping leadership teams communicate with clarity and confidence, even in their most critical moments."
Communication insights, leadership strategies, and reputation tips, delivered with clarity.
Misinformation moves fast. Great leadership moves smarter.
Effective leadership demands calm, clear communication. Respond to misinformation with authority, protect your brand reputation and build long-term resilience....
Dealing with defamation on social media
Facing defamation on social media can damage your brand’s reputation fast. Effective crisis management, legal guidance, strategic communication, and proactive...
When dealing with a crisis, listen to your stakeholders
Protect your brand reputation by listening to stakeholders during a crisis. Active listening, transparent communication, and strategic stakeholder engagement can...
Why you need brand guidelines for your business
Strengthen your brand identity with comprehensive brand guidelines. Consistent branding builds trust, streamlines creative processes, protects brand integrity, and supports...
Converting customers into brand advocates
Turn loyal customers into powerful brand advocates. Discover strategies to build authentic relationships, enhance customer experiences, and encourage advocacy that...
Brand Reputation measurement for SMEs
Measure your brand’s reputation with affordable tools and strategies tailored for small businesses. Use customer feedback, social media listening, online...
The Road to Crisis Recovery
Prepare your business for recovery after lockdown. Learn how to move from crisis response to recovery, manage reputational risk, and...
How Issues Management can benefit your business
Build organisational resilience with business continuity planning. Learn how to prepare your business for risks, manage disruptions, and make resilience...
Build Organisational Resilience to protect your future
Strengthen your business with proactive issues management. Learn how identifying risks early, planning effective responses, and turning threats into opportunities...
The 5 benefits of evaluation
Discover the five key benefits of evaluation in communication strategies. Learn how continuous evaluation strengthens focus, measures effectiveness, promotes accountability,...