CRISIS PREPAREDNESS & AI GOVERNANCE
When AI goes wrong | Protecting your practice
Move from AI literacy to AI crisis preparedness for your individual practice.
WHO
Early to mid-level communications professionals
In agency, in-house or freelance
In agency, in-house or freelance who:
- already use AI tools in their day-to-day work
- are doing rather than advising
- want to use AI responsibly
No prior AI governance knowledge is required; the course meets practitioners where they are and builds from there.
AI tools are being used daily, often without policy, guidance or a clear understanding of how they work, or how they fail.
- Hallucinations
- Unapproved tool use
- Data breaches
- Automation bias
These are not worst-case scenarios, they are the incidents already happening at every level, in every type of organisation.
WHY
Communications professionals need to know
- what they are personally accountable for
- what adequate disclosure looks like in practice
- what their name on AI-assisted work means when something goes wrong.
COURSE OUTLINE
Predict
- Understanding your pofessional exposure
- How AI works and what you're personally responsible for
- AI failure modes most likely to damage your professional standing
Protect
- Your professional obligations (codes of conduct and AI)
- How AI works and what you're personally responsible for
Prepare
- Building working practices that protect you
- Testing your personal practice before an incident does (risk assessment)
Respond
- Recognising, escalating and acting when something goes wrong
- Providing a professional account: what to say and how to say it
Recover
- Protecting and rebuilding your professional standing
- Better practice going forward: learning from your experience
COURSE OUTcomes
The foundation for the senior practitioner course.
- Professional confidence to account for AI-assisted work
- The vocabulary to discuss AI responsibility with colleagues and clients
- The working practices that protect professional standing as scrutiny of AI use tightens
Demonstrate professional seriousness about AI at the stage of your career when habits and reputations are formed.
Secure your professional standing.
When AI-assisted work goes out with your name on it, make sure you can stand behind it.